WHO WE ARE
What began as a small consulting group supporting friends, small businesses, and sales leaders has grown into something far beyond what we ever imagined.
At the ecro group, we’re more than just business consultants—we’re partners in transformation. Our mission extends beyond corporate success to helping individuals navigate both their professional and personal lives. By focusing on recovery, life change, and holistic success, we build deep, meaningful relationships that foster growth in every aspect of life.
Our commitment is rooted in faith, guided by Mark 8:36: “What good is it for someone to gain the whole world, yet forfeit their soul?” We believe true success comes from thriving in both business and life—with purpose, integrity, and heart.
WHAT WE DO
Coaching
Human Capital Management
Career Development
We will focus on improving self-awareness, identifying strengths and weaknesses, setting clear objectives, and creating actionable plans.
Career Development
Human Capital Management
Career Development
We will focus on understanding your strengths, interests, setting goals, and making strategic decisions to develop a work-life balance.
Human Capital Management
Human Capital Management
Human Capital Management
We will partner with your organization and focus on recruitment, training, employee performance, and systems development.
OUR PARTNERS
Ethan Crockett, Founder | Managing Partner
Ethan Crockett, Founder | Managing Partner
Ethan Crockett, Founder | Managing Partner
Since December 2003, Ethan has been the Managing Partner of the ecro group. He leverages his corporate Human Capital Management and Operations experiences to deliver leadership, creativity, and a dynamic, action-driven approach, ensuring tailored support for our clients across various industries.
Ethan is known to empower organizations by
Since December 2003, Ethan has been the Managing Partner of the ecro group. He leverages his corporate Human Capital Management and Operations experiences to deliver leadership, creativity, and a dynamic, action-driven approach, ensuring tailored support for our clients across various industries.
Ethan is known to empower organizations by streamlining their HR and Training initiatives while helping individuals redefine their career paths.
Whether you're a professional seeking clarity, an entrepreneur aiming for success, or an organization looking to enhance efficiencies, the ecro group provides the guidance and strategies you need to reach your goals.
Ethan Crockett, Founder | Managing Partner
Ethan Crockett, Founder | Managing Partner
Cricket Crockett, Coach | Managing Partner
Ethan Crockett, Founder | Managing Partner
Cricket Crockett, Coach | Managing Partner
Hey there! I'm Cricket Crockett—yes, that’s really my name (well, sort of) My grandfather gave me the nickname, and it stuck. Now, it’s just who I am!
I’m an Atlanta native now living in Tampa Bay, where my family and I embrace our love for the beach—what I like to call “water therapy.” It’s my favorite way to hit pause and recharge.
Ma
Hey there! I'm Cricket Crockett—yes, that’s really my name (well, sort of) My grandfather gave me the nickname, and it stuck. Now, it’s just who I am!
I’m an Atlanta native now living in Tampa Bay, where my family and I embrace our love for the beach—what I like to call “water therapy.” It’s my favorite way to hit pause and recharge.
Married to my college sweetheart, Ethan, for 27 years, we’re now enjoying the empty-nester life with our two Shelties, Callie and Paisley.
I’m passionate about faith, community, and personal growth. As a longtime Bible study leader and natural encourager, coaching has become my greatest joy. I’m here to support, inspire, and walk alongside you on your journey.
Let’s dive in together!
There is only one boss: the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else.
Sam Walton